JOMA is the story of a family, a city, and an uncompromising belief in the power of sport. Founded in 1965 by Fructuoso López in Portillo de Toledo, Spain, JOMA began as an eight-person workshop crafting sports shoes by hand. Six decades later, the brand is distributed across more than 140 countries, partners with over 300 professional teams worldwide, and stands as one of the most respected independent sportswear manufacturers in European football — built not through acquisition or corporate manoeuvre, but through craft, consistency, and an intimate understanding of what athletes need to perform at their peak.
JOMA Football Shirts: Spanish Heritage, Global Reach
JOMA's football roots run deep. The brand forged its first professional kit partnerships in Spain during the 1980s, establishing relationships with clubs that shared its commitment to precision and performance. By 2000, that roster included Sevilla FC and Deportivo La Coruña — clubs competing at the summit of Spanish football. In 2011, JOMA signed Valencia CF, cementing its standing among Spain's football elite. Today, JOMA supplies kits to Villarreal, Getafe, and Leganés in La Liga; Atalanta, Hellas Verona, and Torino in Serie A; Hoffenheim in the Bundesliga; Le Havre in Ligue 1; and Brentford FC — the only Premier League club wearing JOMA from the 2025/26 season. This is a brand that earns its place in the world's most competitive leagues on merit alone.
The JOMA Design Philosophy: Bespoke by Nature
JOMA has never believed in off-the-shelf solutions. Every football kit the brand produces begins with a conversation — a deep, purposeful engagement with the club's identity, history, and culture. The result is sportswear that feels genuinely owned by the team wearing it, not borrowed from a global catalogue. This bespoke design philosophy has made JOMA one of the most creatively ambitious kit designers in European football, consistently delivering shirts that command attention far beyond the final whistle. When Brentford chose JOMA ahead of the 2025/26 season, it was precisely this design-led approach — reinforced by a shared commitment to sustainability and community — that forged the partnership.
JOMA Kit Technology: Performance Engineered in Toledo
Innovation has been central to JOMA's identity since the brand pioneered its CPC Control Press Chamber cushioning system in 1987 — a breakthrough that redefined football boot performance and announced JOMA as a genuine engineering force in elite sport. That same relentless spirit drives every JOMA football shirt today. Advanced moisture-management fabrics move sweat rapidly away from the skin for faster evaporation, keeping players cool, dry, and locked in through ninety minutes of elite competition. Ergonomic constructions map precisely to the movement demands of professional football, eliminating restriction and maximising range of motion at every position. JOMA's sustainability commitment is woven into every stage of the manufacturing process: all new kits are produced from recycled polyester and ecological fabrics, delivering elite performance with a reduced environmental footprint.
National Teams and a Four-Continent Presence
JOMA's international football portfolio spans four continents and generations of competition. The brand supplies national teams including Romania — who carried JOMA kits into UEFA Euro 2024 — alongside Ukraine, Bulgaria, Honduras, and Cuba, and maintains prominent club partnerships across Italy, Spain, Germany, France, England, Portugal, Croatia, Mexico, and Brazil. At the 2024 Paris Olympics, JOMA equipped 15% of all participating athletes across more than 10 Olympic committees — a scale of international presence that speaks to the brand's standing as a trusted, globally recognised force in elite sport.
Browse the full range of official JOMA football shirts at Footballshirts.com — home, away and third kits from one of football's most creatively distinctive and technically accomplished independent kit brands.
