CHARLY is one of the most remarkable stories in modern football apparel. A third-generation family business founded in León, Guanajuato in 1949 — originally selling children's shoes under the name Campanita — the brand rebranded as CHARLY in 1977 and spent decades becoming Mexico's most significant footwear company. Then, in 2014, CHARLY made its move into football. In less than a decade, it became the most prominently represented brand in Liga MX. Not Nike. Not Adidas. CHARLY.
CHARLY Football Shirts: The Brand That Changed Liga MX
When CHARLY Fútbol launched in 2014, it started where all great stories start — at the bottom. Atlético San Luis and Dorados de Sinaloa, both second-division clubs, were the first to wear the badge. Within a year, CHARLY had moved into Liga MX's first division. By 2018, it was outfitting more top-flight Mexican clubs than Nike. Today, CHARLY supplies official kits to some of Liga MX's most celebrated clubs: Atlas FC, Club León, Santos Laguna and more. As the official kit and apparel partner of Liga MX, CHARLY does not just dress the league — it defines a significant part of its visual identity. No other brand sponsors more Liga MX teams.
CHARLY Kit Design: Mexican Identity on the Pitch
What separates CHARLY from the global giants is a fundamental commitment to the cultures it represents. Every CHARLY kit is built around the identity of the club and the community behind it — bold graphics, vibrant colour and a design language that feels unmistakably Latin American. These are not template kits with a logo change. They are football shirts built to carry the weight of local pride, regional identity and generations of passion. CHARLY also leads Liga MX in female athlete sponsorships, backing more women's players than any other brand in Mexico — a reflection of a brand that sees the full picture of the game.
CHARLY Beyond Mexico: Growing Across the Americas
CHARLY's ambition has always stretched beyond its home country. The brand is now the official apparel partner of the United Soccer League (USL) in the United States, supplying kits to clubs including Oakland Roots, Tampa Bay Rowdies, Pittsburgh Riverhounds, San Antonio FC, Monterey Bay FC and North Carolina FC. In South America, Chilean Primera División club Everton de Viña del Mar wears CHARLY on match day. The brand now has over 3,000 distribution points across the USA — including Dick's Sporting Goods, Fanatics and Soccer.com — alongside more than 5,000 points of sale in Mexico. From a children's shoe shop in León to the locker rooms of professional clubs across three countries: this is what seventy-five years of building something real looks like.
Discover the official CHARLY football shirt collection at Footballshirts.com. Kits for Atlas, Club León, Santos Laguna and more — Mexican football culture, worn with pride on pitches across the Americas.
