Craft Sportswear is not a brand that stumbled into football. It is a brand that earned its place there — one layer at a time. Founded in Borås, Sweden in 1977 by inventor Anders Bengtsson, Craft was built on a single obsession: keeping athletes drier, more comfortable and better prepared than anything that came before. That obsession started with a revolutionary base layer concept and grew into one of Scandinavia's most respected performance sportswear brands. Today, Craft operates in 70 markets worldwide and supplies kits to professional football clubs across Sweden, Belgium, Germany, Norway, Denmark, the Netherlands and beyond.
Craft Football Shirts: Scandinavian Performance on the Pitch
Craft's entry into professional football was a natural extension of decades of technical expertise. The brand supplies kits to some of Scandinavia's most storied clubs — including Hammarby IF and IFK Göteborg in Sweden, and Fredrikstad FK in Norway — as well as clubs across the wider European football landscape. KAA Gent in Belgium, SV Darmstadt 98 in Germany, AGF Aarhus in Denmark and Almere City in the Netherlands are among the clubs that have trusted Craft's engineering on match day. For Craft, every partnership is an opportunity to apply the same performance thinking that defines their broader sportswear portfolio directly to the demands of elite football.
Craft Kit Technology: Layers That Make the Difference
Craft's performance philosophy is rooted in its founding innovation — the understanding that what sits closest to your skin determines how you perform. Every Craft football shirt is built with advanced moisture-management fabrics that draw sweat away from the body and expel it rapidly, keeping players dry from kick-off to the final whistle. Lightweight, ergonomic constructions allow complete freedom of movement across every position. The brand's expertise in layering — developed across decades of outfitting cross-country skiers, runners, triathletes and cyclists in the most demanding conditions — translates directly into football kits that perform in every climate, on every surface, at every level of the game.
Craft Sportswear: A Scandinavian Heritage Built for Sport
Since being acquired by New Wave Group in 1996, Craft has grown into an international multi-sport performance brand while staying rooted in the Scandinavian values that defined it from the start: function over decoration, technical precision over trend, and a quiet confidence that lets performance speak for itself. Across football, cross-country skiing, cycling, running and handball, Craft supplies elite teams and federations throughout Europe with the same commitment to craft — in every sense of the word. More than 4,000 teams and clubs across Europe trust Craft for their performance needs. In football, that number continues to grow.
Discover the full range of official Craft Sportswear football shirts at Footballshirts.com. Kits from Hammarby, IFK Göteborg, KAA Gent, Darmstadt 98 and more — Swedish performance engineering, worn on pitches across Europe.
