Capelli Sport is one of football's most intriguing new forces. Founded in New York in 2011 by George Altirs, a Lebanon-born entrepreneur and passionate football fan, the brand set out with a clear purpose: to give clubs and national teams access to genuinely bespoke, high-performance kits without the limitations of the sport's established giants. Just over a decade later, Capelli Sport is active in over 50 countries, outfits professional clubs and national teams across five continents, and is building one of the most diverse and ambitious partnership portfolios in world football. Play Forward isn't just a slogan — it's how the brand operates every day.
Capelli Sport Football Shirts: From New York to the World Stage
Capelli Sport's growth in professional football has been rapid and purposeful. The brand made an early statement by acquiring shares in German club MSV Duisburg in 2015, signalling an ambition to go further than most challenger brands dare. Partnerships with AEK Athens, Pogoń Szczecin, and the Lebanon, Trinidad and Tobago national teams established Capelli's European and international credentials. CD Palestino in Chile became one of the brand's most celebrated design partnerships, with kits that embed Palestinian cultural identity directly into the fabric. The biggest moment came in 2025: a landmark multi-year deal with the Football Association of Serbia, supplying all 13 national teams from senior to youth level — described as one of the most significant commercial agreements in the association's history. Capelli Sport's profile on the world stage keeps rising.
The Capelli Sport Design Philosophy: Bespoke, Bold, and Culturally Rooted
Capelli Sport was never going to be a brand of templates. Every kit partnership is a genuine creative conversation, rooted in the history, identity, and cultural meaning of the club or nation wearing the shirt. The Serbia kits feature a Pirot pattern, a traditional Serbian weaving motif, woven into the design as a symbol of national identity. CD Palestino's shirts carry explicit references to Palestinian heritage. The Cabo Verde kits, designed ahead of the nation's historic first FIFA World Cup debut, celebrate the islands' resilience and identity on the biggest stage in football. This is kit design that goes beyond performance — it tells a story that matters to the people wearing it.
Capelli Sport Kit Technology: Performance for Every Level
Behind the cultural storytelling is a genuine commitment to technical performance. Every Capelli Sport football shirt is engineered with moisture-wicking fabrics that move sweat away from the skin for rapid evaporation, keeping players cool, dry, and focused throughout competitive play. Lightweight, four-way stretch constructions deliver unrestricted movement across all positions. The brand's distinctive four-square shoulder design — a recognisable Capelli Sport trademark across all its kits — combines visual identity with ergonomic function. From youth academies to senior internationals, every level receives the same care and technical investment.
Capelli Sport Today: A Growing Global Football Community
Capelli Sport's ecosystem extends far beyond kit supply. The brand runs football camps, supports player development pathways, and actively invests in grassroots initiatives in partnership with its clubs and federations. With the Serbia national team heading into FIFA World Cup qualifiers in Capelli Sport kits, and Cabo Verde making their historic World Cup debut on the global stage, the brand's moment has arrived. More than 100,000 teams worldwide now play in Capelli Sport. The global football community keeps growing — and Capelli Sport is growing with it.
Browse the full range of official Capelli Sport football shirts at Footballshirts.com — home, away and third kits from one of world football's most ambitious and culturally engaged challenger brands.
